Are You Ignoring the Signals?

Why great companies fail when they stop listening to the signals of change.

Nokia missed the smartphone. Kodak invented the digital camera - then buried it to protect film. Borders outsourced its e-commerce to Amazon, the very company that would outpace it.

These weren’t foolish companies. They were market leaders - confident, profitable, and dominant in their fields. So what went wrong?

They ignored the signals.

Disruption rarely arrives overnight. It starts as a whisper - a new customer behaviour, a shift in technology, a competitor trying something different. The signs are there long before the headlines.

But when your business model still works “well enough,” it’s easy to dismiss those signals as noise. That’s when complacency sets in - and when growth quietly starts to decay.

Standing still is the most dangerous move a leader can make.

The question isn’t if change is coming. It’s whether you’re paying attention early enough to act.

The Lean Pivot was written for this exact moment - the point where instinct says “something’s shifting” but the path forward isn’t yet clear.

It helps leaders read the signals, test new directions, and pivot before disruption turns into decline.

The biggest threat to your business isn’t competition. It is inertia.

Don’t wait for the market to move without you.

Learn how to recognise the signals - and pivot with confidence.

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